The holiday season has arrived, and while this year has been a rather odd year, make no mistake, the demand for e-commerce is at an all-time high in light of the events of 2020. In the second quarter of this year alone, e-commerce sales were up a record 44.4 percent over the same period last year. This number was projected to only increase as we head into the holiday season.
This surge in e-commerce growth is reflected in the demand of consumers that want to shop safely this holiday season, which means avoiding brick-and-mortar outlets altogether as COVID-19 remains an issue. As a result, more consumers are expected to go online to make their purchases this holiday season (nearly 59 percent of those surveyed recently said they'd go online to buy what they need). For those that are shopping online, consumers can expect slow shipments and deliveries.
So what do all of these e-commerce changes mean for brands and their supply chains (particularly with small parcel)?
Well, a few things:
The upcoming holiday season is expected to be a record-setting year for e-commerce growth. By anticipating the possible changes the current environment brings with it, your brand can respond accordingly.